The emphasis at the BlackBerry® Alliance Summit is getting you the information you need to build a competitive advantage.
This year's tracks included:
Architecture and Management Priorities
As the foundation of any mobility strategy, the BlackBerry solution is a robust
platform with enormous flexibility. Get to know its advantages and technical nuances.
Sessions in this track are ideal for anyone who wants to hear technology overviews,
roadmap for the future and the architectural differences between the BlackBerry
solution and other platforms. Come away with a solid understanding of this technology
and best practices for offering a BlackBerry solution that supports your customers.
Enterprise Segment Opportunities, Options and Resources
Navigating and succeeding in today's complex mobile market requires insight. This
track focuses on the opportunities, options and resources available to any business
leader working with the BlackBerry solution. Understand how to position BlackBerry
solutions and generate compelling ROI. Learn more about the structure of the sales
and marketing teams at Research In Motion (RIM) and the many resources in place
to support your sector of business, whether it's small to medium sized enterprises,
field service, mobile sales or the public sector.
Application Development Today
Building on the success of the 2009 BlackBerry Developer Conference, this track
is designed to provide developers with the latest updates and technical overviews.
Presentations will cover key announcements that will interest developers and introduce
the numerous developer tools and services for creating the best mobile applications.
Specific topics include Platform Services for payment, location and advertising,
new developer tools including the GUI Builder, creating compelling UI and optimizing
applications.
Partnering for Success
This track focuses on the applications, solutions and engagement models in different
international markets – as presented by partners themselves. It's an ideal way to
come together with carriers, BlackBerry Alliance Members and resellers to learn
valuable best practices from the experts. Understanding different engagement models
and these best practices can increase the success of business relationships with
wireless leaders. Learn more about hosting, unified communications and other product
lines. Hear from RIM experts about making the most of your membership in the BlackBerry
Alliance Program and the roadmap for the future of the program.
Developing for Consumer Markets
As more applications come to market, it becomes more challenging to capture a consumer's
attention. This track is designed to help developers understand promotional activities
that capture a consumer's attention and the resources in place to help support your
strategies. RIM will share its vision, what features it sees as integral to persuasive
applications and today's distribution channels for applications. Understand the
value of BlackBerry App World™ and the Virtual Pre-Loading of applications through
our carrier channels. Get ideas for monetizing your application for the best results.
Hear from partners who have executed successful promotional campaigns.
* Please note: All content will be presented in English only.