Love working together.

WES 2010 isn't just another symposium. It's the possibility of what's ahead. It's the collaboration between Research In Motion (RIM), our partners and BlackBerry® enthusiasts from around the world. And it's doing what you love at the premier BlackBerry event of the year.

This year our entirely new, big-thinking agenda is all about connecting with the right people to find ways to get more done in a day – and make the most of your IT infrastructure. Because as much as it's about the latest and greatest BlackBerry smartphones, it's also about making sure your investment is returning the favor.

Anything is possible when you love working together.

• What's it all about?

  WES brings industry leaders, CIOs, IT professionals, developers, partners and anyone who loves BlackBerry together to talk about one thing: what the BlackBerry solution can do and have done for them.

• Who will be there?

  More than 5,000 attendees from over 100 countries

• Where is it?

  Orlando World Center Marriott, Florida from April 27-29, 2010

• Why should you go?

  Get inspired, network, exchange ideas, take part in breakout sessions, hear from the best keynote speakers, meet exhibitors in the Solutions Showcase and have fun.

Registration

How it all works out

A full Conference pass includes:

• WES 2010 Keynotes
• WES Breakout Sessions and Demo Theater
• Admission to the Welcome Reception in the Solutions Showcase on Monday evening
• Admission to the WES 2010 Party
• Admission to the Solutions Showcase and Ask The Experts during open hours, Tuesday - Thursday
• Breakfast, breaks and lunch, Tuesday - Thursday
• Access to the WES Lounge
• Complimentary access to Wi-Fi internet in the conference center
• Access to most session presentations in PDF format, plus selected presentations in MP3 format
• Access to the Virtual conference site until November 30th, 2010
• Registration gift upon check-in onsite

You can also buy a Companion pass with access to:

• Monday Evening Welcome Reception
• WES 2010 Party
• Complimentary breakfast and lunch (Tuesday to Thursday)

New this year – 1.5 Day Executive Pass:

The Executive Pass is ideal for the busy executive or business decision maker who only wants to attend business-focused sessions and the WES general sessions, without being away from the office for long. It will provide registrants access to sessions that are pre-selected by Research In Motion (RIM). Limited passes are available.

Hotel Information

The Orlando World Center Marriott & Convention Center is host to WES 2010. Check out any of the official WES hotels:

Visit www.attendwes/venue to find out more about special conference rates and how to make your reservation.

5 great reasons to attend

• LOVE THE EXPERIENCE

  Have one-on-one conversations with industry leaders and experts, so you can get a better understanding of how wireless technology can bring you even greater success.

• LOVE WORKING TOGETHER

  Participate in labs, take part in discussions and learn how to use wireless solutions to grow your business.

• LOVE TAKING IT ALL IN

  Visit the Solutions Showcase, where over 150 exhibitors from across the industry will share the very latest technology.

• LOVE THE BIG PICTURE

  Check out over 100 breakout sessions, and get the information you need to succeed.

• LOVE YOUR SUCCESS

  Take the information you'll learn at WES 2010 and inspire your entire organization.

Keynotes

We love that WES is an experience that can mean so many great things for your organization. When you take it all in and share it, who knows how far your success can go.

That's why we bring the industry's great thinkers and business leaders together to pass on what they know about the latest wireless solutions and industry trends.

About our keynote speakers:

Mike Lazaridis, President and Co-Chief Executive Officer of RIM
Mr. Lazaridis is known in the global wireless community as a visionary, innovator, and engineer of extraordinary talent. He traces his passion for his work to his hometown of Windsor, Ontario where his love of science and fascination with electronics were nurtured in supportive family and school environments.
As President and Co-CEO of Research In Motion (RIM), a company Mr. Lazaridis founded while a student at the University of Waterloo, he is responsible for product strategy, research and development, product development, and manufacturing. Mr. Lazaridis is also a leader in his community and a passionate advocate for education and scientific research. Mr. Lazaridis supports his community and country through generous philanthropic gifts made possible by his success in business.

Jeff McDowell, Senior Vice President, Business Marketing & Alliances, RIM
As Senior Vice President, Business Marketing and Alliances, at RIM, Jeff McDowell is responsible for the global growth of both Enterprise business activity and the Alliance relationships that build value on top of the BlackBerry Platform. In his role, Jeff sets segment and vertical marketing strategies globally, as well as strengthens the relationships between RIM and its multitude of partners around sales, marketing and channel expansion programs.

Robin Purohit, Vice President, General Manager, Software Products, Hewlett-Packard Company
Robin Purohit is vice president and general manager of the Software Products business unit in HP Software & Solutions. He joined HP as part of the Mercury acquisition as Mercury's vice president of application management products. He has more than 15 years of product marketing experience. Prior to Mercury, Mr. Purohit was vice president of product management and strategy for Veritas Software. Previously he held marketing and technical positions at 3COM, HP, Northern Telecom, and several startups.

James Cook, President, Business Solutions and Services, CSC
Mr. Cook is President of CSC's Business Solutions and Services sector, with responsibility for the company's five commercial industry verticals and worldwide consulting business. Mr. Cook has served CSC clients for more than a dozen years as a Partner of CSC Index, President of the Pinnacle Alliance, and as President of the Financial Services Sector

Ted Farrell, Chief Architect for Tools and Middleware, Oracle
Ted Farrell is chief architect for Tools and Middleware at Oracle. Mr. Farrell is responsible for the technical and strategic direction of Oracle's frameworks and development tools products, including Oracle JDeveloper, Oracle Application Development Framework (ADF), Oracle Metadata Services (MDS) and Oracle WebCenter Framework. He is also responsible for the architecture of Oracle Fusion Applications, the next generation of packaged applications built on the Oracle Fusion Middleware platform.

Alan Panezic, Vice President, Platform Product Management, RIM
Alan joined RIM as a BlackBerry Solutions Architect in May of 2000. In the intervening time he has held several of positions in various of parts of RIM’s business. Alan is currently responsible for leading RIM’s Platform Product Management portfolio covering solutions, services, software and support for the Consumer, Enterprise, SMB & Developer markets. Alan is the host of the 2010 Wireless Leadership Awards.

Alistair Rennie, General Manager, Lotus Software and WebSphere Portal IBM Software Group
Alistair Rennie is General Manager, Lotus Software and WebSphere Portal, IBM Software Group. Mr. Rennie was appointed to this position in January, 2010. As general manager, Mr. Rennie has oversight for an extensive portfolio of collaboration tools designed to empower people to be more effective, responsive and innovative within the context of the work they do. This portfolio includes Lotus Software, software that enables businesses to communicate, collaborate and increase productivity, and WebSphere Portal, software that enables organizations to design their Web experience with personalized applications. He is a member of the IBM Integration and Values team, a select group of executives who provide leadership across IBM on various business and strategic issues. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide.

Laurent Philonenko, Vice President and General Manager, Unified Communications Business Unit, Cisco
Laurent Philonenko is vice president and general manager of the Cisco Unified Communications business unit, which provides messaging, conferencing and desktop and phone client solutions including video and mobility

Panel Discussion – Next Generation Users

The next generation are passionate, tech-savvy mobile users who will demand smartphone solutions that provide always-on, real-time connectivity in both their work and personal lives.

Join us as we close out the WES 2010 keynote sessions with a special panel discussion, featuring some of the most dynamic and knowledgeable experts in new media today...as we look toward tomorrow.

Panel Moderator:

Special guest speakers include:

Targeted Tracks

If there's a wireless topic you truly love, you'll find it at WES. Tracks are loaded with sessions designed for every level of expertise and are based on feedback from last year. So it doesn't matter if you're a seasoned pro or just starting out -- there really is something for everyone.

Learn more about your current passion or find a new one in the WES Session Catalog.

Mobility as a Business Driver

Audience: Executives, Business Leaders, BlackBerry Alliance Members

If you need to look at wireless solutions from a strategic point of view, or make a case for the value of mobility in your organization, this track offers the big picture considerations that can help shape decision-making. Sessions offer overviews and insights on how mobile solutions can make a significant business impact, and how current and upcoming wireless solutions for BlackBerry can support your plans to bring mobility to the masses in a constructive and productive way

Find out how others are mobilizing applications for sales force automation, enterprise collaboration and social networking, in-field data reporting and more, and how BlackBerry® App World™ can be a springboard for bringing your customer-facing applications to a wider audience. Discover where the future of mobility is heading from experts and analysts who can help guide your planning and uncover where some of the greatest opportunities are for a tangible return-on-investment.

Top sessions to be presented in this track will be:

• Smartphone Proliferation in the Enterprise: The Business Impact
• Mobility Math: ROI/TCO of Deployments
• Productivity Apps for the Enterprise

Mobile Architecture for Today's BlackBerry Administrator

Audience: Administrators of the BlackBerry Solution, Messaging Systems and Telecom Systems, BlackBerry Alliance Members

If you're using the BlackBerry® Enterprise Server as the foundation of your mobile strategy, this track is the place to explore the various features and capabilities that can help you manage, control and scale your deployment. Hear about the benefits of the BlackBerry Enterprise Server v5.0, consider how reengineering your current set up can offer long-term gains, find out about security settings that help you manage risks and learn how to scale your deployment to a broader set of users. Plus, see how certain management features can help you reduce your Total Cost of Ownership and give you the ability to add on new services that improve organizational productivity and collaboration.

Top sessions to be presented in this track will be:

• Secure Deployment of User Provisioned Applications
• Deploying Enterprise Applications
• Extending the Desktop

Developing Mobile Applications for the Enterprise

Audience: Developers, IT Architects and Senior IT Managers, BlackBerry Alliance Members

Mobile applications are changing the way people work and live and it's never been easier to develop and deploy custom solutions in an enterprise environment. If you're involved in developing mobile applications, or are interested in learning how to get started, this track is for you. Learn about the new BlackBerry Application Platform v5.0 and how the new BlackBerry Browser Widget platform can simplify the process for mobilizing enterprise applications using HTML and JavaScript technologies. Learn about the newest Java development tools and how to leverage advanced services to build tightly integrated, highly-contextual apps for your users. Discover best practices and get a preview of the new partnerships and developer tools that can speed up and simplify application development. The sessions in this track will deliver technical information for mobilizing applications leveraging development platforms such as Microsoft® .NET, Eclipse®, IBM® Lotus® Domino®, IBM® WebSphere, Oracle®, SAP, Adobe, and more.

Top sessions to be presented in this track will be:

• Getting Started: Understanding the BlackBerry Widget Development Platform
• Build vs. Buy: Making an Informed Decision
• Designing and Distributing Consumer-Facing Apps with BlackBerry App World

Mobilizing Enterprise Voice Communications

Audience: Senior executives, Telephony Leaders, Telecom System Administrators, BlackBerry Alliance Members

In an increasingly global and interconnected world, mobility is an important part of the landscape. Enterprise employees are becoming reliant on the ability to communicate through the most appropriate medium while away from the office. This track focuses on how integrated mobile voice technologies are keeping employees collaborating, wherever they work. Learn about BlackBerry® Mobile Voice System (BlackBerry MVS) – how it can help to manage costs, drive productivity and increase organizational effectiveness. Sessions will provide a framework for rolling out a mobile voice strategy as well as insight into the future of fixed-mobile convergence.

Top sessions to be presented in this track will be:

• Cutting the Cord: Building a Business Case for Fixed Mobile Convergence
• Interactive Customer Panel: How Adding Enterprise Mobile Voice Capabilities has Improved their Game and What they're planning next.
• Key Steps to Successfully Deploying and Rolling out BlackBerry Mobile Voice System

Wireless Solutions Up Close

Audience: All Attendees with a Full Conference Pass

The best and brightest of the wireless industry are at WES 2010, represented by the diverse group of sponsors participating in the show. Make use of this opportunity to see them all in one place and find solutions that lay the foundation for change, economic recovery or business advantage. Breakout sessions offer the chance to hear targeted presentations from carriers, third party application providers and corporations that are meeting today's wireless needs and goals. Demonstration theatres are a great place to see how it works and make informed decisions on the right fit for you. Enjoy everything the sponsor track has to offer – information, ideas and answers.

Solutions Showcase

Who doesn't love getting the inside scoop on the most innovative products and services? Over 150 exhibitors will be at the Solutions Showcase, including software providers, system integrators and wireless operators, to help you find the wireless solutions that will grow your business.

Visit http://attendwes.com/sponsors to view the complete 2010 Sponsor list.

Platinum Sponsors

Who will be there?

WES 2009 attendees by title:

• Corporate Developer – 2%
• Executive – 10%
• IT Architect – 13%
• IT Manager (VP/Director) – 21%
• Other – 5%
• Systems Administrator – 32%
• Third Party Developer – 1%
• Line of Business Management (VP or Director of Operations/Field Service/Manufacturing etc.) – 8%
• Sales/Marketing/Business Development – 8%

WES 2009 attendees by purchasing authority:

• Directly responsible – 40%
• Make recommendations – 50%
• No involvement – 10%

WES 2009 attendees by company size:

• Less than 100 - 10%
• 101 – 500 – 12%
• 501 – 1000 – 8%
• 1001 – 2500 – 13%
• 2501 – 5000 – 11%
• 5000+ - 46%

A big opportunity

When you attend WES 2010 you'll meet people from all around the world. Which means a big opportunity to share your wireless strategies with everyone from leading experts to your peers.

Delegates from 100 countries attended WES last year: