Carrie MacGillivray is a senior research analyst in IDC's mobile enterprise and
telecom group. She is responsible for two programs within the group including Mobility
and IP Communications Services program. Carrie's in-depth analysis addresses the
challenges facing enterprises implementing hosted IP services and mobile wireless
solutions. She examines the strategies developed by mobile operators to encourage
wireless voice and data use by businesses. The growing area of enterprise mobility
is a cornerstone of Carrie's research including a focus on enterprise data usage,
mobile broadband, and managed mobilitylocation based services. She also examines
the growing market for unified communications, fixed mobile convergence, mobile
VoIP and where LTE will take the market.
Carrie also leads the SMB Markets: Mobility program at IDC which examines how mobility
is affecting small and medium sized businesses (SMBs). The program addresses the
strategies of software vendors, device manufacturers and mobile operators. Research
includes examining converged mobile device shipments, voice and data adoption, mobile
application usage and preferences of this unique market segment. The program offers
critique on vendor and operator strategies to address the needs of SMBs through
competitive analysis and demand side research.
Prior to joining IDC, Carrie was a research analyst at Yankee Group in its enterprise
research group covering enterprise mobility and general telecommunications trends.
Previously, Carrie worked as a business analyst with Nortel Networks and as a management
consultant with Fujitsu Consulting. Carrie sits on the Advisory Board for Mobile
Enterprise magazine and contributes to the magazine. She comments on industry trends
to the media and speaks at industry events internationally.
She holds a Bachelor of Commerce (Honors) degree from Queen’s University in Kingston, Ontario, Canada.
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