Michele Pelino, Forrester Research Inc
Michele advises tech industry Vendor Strategy professionals, predicting and quantifying
growth and disruption in the technology industry. Her expertise and research focus
is on new opportunities in enterprise mobility for the telecom and networking industries.
Michele identifies overall enterprise mobility trends, adoption factors, and the
evolution of mobile application usage among SMB and enterprise users. In addition,
Michele helps vendors and service providers in the enterprise mobility ecosystem
position their products and services to address the needs of companies that are
adopting and deploying mobility solutions.
Michele predicts the future of the telecom industry, gauging the affect of strategic
issues like new competitor entry, new usage patterns, new business models, as well
as new technology initiatives in operational support systems (OSS), billing support
systems (BSS), service delivery platforms (SDP), IP multimedia subsystems (IMS),
and next-generation networks.
Michele has more than 12 years of professional experience focusing on the telecommunications
industry. She has assisted domestic and international service providers in addressing
strategic issues; conducting competitive assessments, evaluating product concepts;
and developing marketing positioning messages on topics such as IPTV service, customer
experience processes, and network infrastructure equipment demand.
Most recently, Michele was a senior consultant for Adventis, a strategic telecom
consultancy, serving national and international communications and technology clients.
Prior to that, she was director of Internet market strategies at the Yankee Group,
where she assisted clients in identifying opportunities to leverage the Internet
to reach businesses and consumers, generate revenues, and improve efficiency. Michele
started her consulting career in Booz Allen & Hamilton's telecommunications group,
where she helped telecom companies implement a federally mandated wireline and wireless
service prioritization system used during national emergencies.
Michele has an M.B.A. from Boston University. She also holds a B.A. from St. Mary's College of Maryland.
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