Targeted and Relevant Tracks

WES tracks are organized by key priorities and interests, and are developed with previous years' feedback in mind. Presenters include experts from Research In Motion (RIM), our partners and key customers who share your experiences. Within each track, you'll find multiple sessions that will appeal to every audience and expertise level. You'll find everything you need to take your wireless deployment to the next level right here.

Mobility as a Business Driver

Audience: Executives, Business Leaders, BlackBerry Alliance Members

If you need to look at wireless solutions from a strategic point of view, or make a case for the value of mobility in your organization, this track offers the big picture considerations that can help shape decision-making. Sessions offer overviews and insights on how mobile solutions can make a significant business impact, and how current and upcoming wireless solutions for BlackBerry® can support your plans to bring mobility to the masses in a constructive and productive way. Find out how others are mobilizing applications for sales force automation, enterprise collaboration and social networking, in-field data reporting and more, and how BlackBerry App World™ can be a springboard for bringing your customer-facing applications to a wider audience. Discover where the future of mobility is heading from experts and analysts who can help guide your planning and uncover where some of the greatest opportunities are for a tangible return-on-investment.

Top sessions to be presented in this track will be:

Smartphone Proliferation in the Enterprise: The Business Impact
Mobility Math: ROI/TCO of Deployments
Productivity Apps for the Enterprise

Sample Sessions:

The Future of Integrated Mobility and What it Means to the Enterprise
The Latest Mobile Solutions for Sales Forces and Field Forces
Unleashing the Power of BlackBerry Smartphones with New Applications
Mobilizing your Customer-Facing Applications on BlackBerry App World
Strategic Approaches to Managing Personal Versus Corporately Owned Devices

Sessions within this track can be attended by:

Registered Attendees with a Full WES Conference Pass
Registered Attendees with a 1.5 Day Executive Pass (selected sessions only)

Mobile Architecture for Today's BlackBerry Administrator

Audience: Administrators of the BlackBerry Solution, Messaging Systems and Telecom Systems, BlackBerry Alliance Members

If you're using the BlackBerry® Enterprise Server as the foundation of your mobile strategy, this track is the place to explore the various features and capabilities that can help you manage, control and scale your deployment. Hear about the benefits of the BlackBerry Enterprise Server v5.0, consider how reengineering your current set up can offer long-term gains, find out about security settings that help you manage risks and learn how to scale your deployment to a broader set of users. Plus, see how certain management features can help you reduce your Total Cost of Ownership and give you the ability to add on new services that improve organizational productivity and collaboration.

Top sessions to be presented in this track will be:

Secure Deployment of User Provisioned Applications
Deploying Enterprise Applications
Extending the Desktop

Sample Sessions:

Architecting your BlackBerry Deployment for High Availability
Building for a Global Deployment
An Insider's Guide to Effectively Managing BlackBerry Smartphone Upgrades
Deploying and Managing BlackBerry® Mobile Voice System (BlackBerry MVS)
Best Practices and Lessons Learned from Real-World BlackBerry Customers

Sessions within this track can be attended by:

Registered Attendees with a Full WES Conference Pass

Developing Mobile Applications for the Enterprise

Audience: Developers, IT Architects and Senior IT Managers, BlackBerry Alliance Members

Mobile applications are changing the way people work and live and it's never been easier to develop and deploy custom solutions in an enterprise environment. If you're involved in developing mobile applications, or are interested in learning how to get started, this track is for you. Learn about the new BlackBerry® Application Platform v5.0 and how the new BlackBerry Browser Widget platform can simplify the process for mobilizing enterprise applications using HTML and JavaScript technologies. Learn about the newest Java development tools and how to leverage advanced services to build tightly integrated, highly-contextual apps for your users. Discover best practices and get a preview of the new partnerships and developer tools that can speed up and simplify application development. The sessions in this track will deliver technical information for mobilizing applications leveraging development platforms such as Microsoft® .NET, Eclipse®, IBM® Lotus® Domino®, IBM® WebSphere, Oracle®, SAP, Adobe, and more.

Top sessions to be presented in this track will be:

Getting Started: Understanding the BlackBerry Widget Development Platform
Build vs. Buy: Making an Informed Decision
Designing and Distributing Consumer-Facing Apps with BlackBerry® App World™

Sample Sessions:

Building Native Applications using BlackBerry® Widgets
Advanced User Interface Design for Java Applications
How to Build Push-based Applications into Enterprise Applications
Best Practices for Mobilizing Applications as a Corporate IT Department

Sessions within this track can be attended by:

Registered Attendees with a Full WES Conference Pass

Mobilizing Enterprise Voice Communications

Audience: Senior executives, Telephony Leaders, Telecom System Administrators, BlackBerry Alliance Members

In an increasingly global and interconnected world, mobility is an important part of the landscape. Enterprise employees are becoming reliant on the ability to communicate through the most appropriate medium while away from the office. This track focuses on how integrated mobile voice technologies are keeping employees collaborating, wherever they work. Learn about BlackBerry® Mobile Voice System (BlackBerry MVS) – how it can help to manage costs, drive productivity and increase organizational effectiveness. Sessions will provide a framework for rolling out a mobile voice strategy as well as insight into the future of fixed-mobile convergence.

Top sessions to be presented in this track will be:

Cutting the Cord: Building a Business Case for Fixed Mobile Convergence
Interactive Customer Panel: How Adding Enterprise Mobile Voice Capabilities has Improved their Game and What they're planning next.
Key Steps to Successfully Deploying and Rolling out BlackBerry Mobile Voice System

Sample Sessions:

Managing Costs and Enterprise Voice Communications
Trends in Enterprise Voice Mobility
Integrating BlackBerry MVS into your Enterprise Voice Network

Sessions within this track can be attended by:

Registered Attendees with a Full WES Conference Pass