Tracks Overview

Audience: Administrators, Architects, Executives, Security specialists - and anyone who is looking to learn more about the BlackBerry solution.

The BlackBerry® solution offers more features than ever to help your organization capitalize on today's exciting mobile opportunities, scale mobile deployments and simplify management. If you're responsible for getting the best results from your BlackBerry solution, learn more about the suite of solutions available to you and built into the platform. Sessions in this track focus on the new BlackBerry® Enterprise Server v5.0, architecting for high availability, best practices for administration, reducing downtime and troubleshooting common challenges.

Sample Sessions:

• It's Here - BlackBerry Enterprise Server v5.0
• Think Big, Think Manageable: Large Scale BlackBerry Smartphone Deployments
• Best Practices for Establishing a Highly Available BlackBerry Enterprise Server Environment
• BlackBerry Security - learn the latest on how to continue to securely grow your BlackBerry solution
• Roadmap Sessions on Roadmap sessions on the BlackBerry software solutions including BlackBerry Enterprise Sever, components around BlackBerry Enterprise Sever, BlackBerry® Professional Software, BlackBerry® Internet Service and hosted solutions.

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Audience: Developers, Application Architects, Senior IT Professionals

Mobile applications for the BlackBerry® solution can drive innovation and enhance productivity. See how building and deploying BlackBerry smartphone applications can solve problems and enable mobile productivity in ways you may not have imagined were so easy. Whether you're looking to build custom mobile applications in-house or want to learn best practices for deploying third party applications, this track offers ideas, case studies, and latest tips and tricks for building and deploying applications for the BlackBerry solution.

Sample Sessions:

• The BlackBerry Application Platform: Today and Tomorrow
• Introduction to the BlackBerry Developer Tools
• Developing Java® Applications for the BlackBerry® Storm™ smartphone
• In-House Versus Outsourcing the Development of Custom Applications?

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Audience: Business Managers, Executives, Senior IT Professionals, Telephony Leaders

In today's economic climate, global organizations are looking for ways to invest in competitiveness and increase performance. What solutions can help teams work faster and more efficiently while they're mobile? This track focuses on getting the maximum business value from your mobile deployment with custom applications, effective strategies for unified communications and improving workflow to reduce costs.

Sample Sessions:

• What Makes a Best of Breed Mobile Application?
• Behind the Latest ROI Study on the BlackBerry® Solution
• HighpImpact Mobility Solutions for Sales Force and Field Force Automation
• Unlocking the Value of Unified Communications and Enterprise Collaboration

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Audience: General Interest, Executives, Senior IT Professionals

How will 2009 and beyond look for the wireless world and which mobile and wireless technologies are you going to be hearing more about? Learn where wireless thinking is heading from industry experts who closely monitor mobile trends for organizations, consumers and carriers. Use their insights to analyze where you can add value to your own mobile deployment going forward. Presenters and analysts focus on what hot, what's coming, and the best opportunities in mobility.

Sample Sessions:

• Mobility Trends in the Enterprise
• Insights into the Consumer Application Marketplace for the BlackBerry® Solution
• Practical Guide to Unified Communications
• Mobility ROI: Trends, Facts and Fiction

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Audience: General Interest

The best and brightest of the wireless industry are at WES 2009, represented by the diverse group of sponsors participating in the show. Make use of this opportunity to see them all in one place and find solutions that lay the foundation for change, economic recovery or business advantage. Breakout sessions offer the chance to hear targeted presentations from carriers, third party application providers and corporations that are meeting today's wireless needs and goals. Demonstration theatres are a great place to see how it works and make informed decisions on the right fit for you. Enjoy everything the sponsor track has to offer - information, ideas and answers.

Sample Sessions:

• Viigo Introduces Enterprise Edition
• Best Practices for Monitoring and Troubleshooting your BlackBerry Solution Environment
• Communication Lifeline: Guaranteed Emergency and Priority Communication

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